Now that Apple has unleashed the next generation of iPhones, we won't be seeing two of the best commercials of the year, which were devoted to the iPhone 5. They are tender, compelling and eminently watchable for repeated viewing. The first one tells us in an oh-so-subtle way that you are one with the world if you use iTunes to listen to music on your phone. And you feel real good about that decision after seeing this spot:
More recently, I had been coming across the second spot, which is even better and displays the virtues of Face Time. You see people all over the world interacting with the video chat service in a myriad of ways, some funny, others touching and, for one, a little sad.
It shows a couple relaxing in an airport boarding area laughing over something on their phone. The logo on the chairs they're sitting on is for Alaska Airlines, whose hub is in Seattle. Which just happens to be very close to Redmond, home of Microsoft.
Now, I'll be the first to admit that maybe I'm getting a little too granular here, even for the folks in Cupertino. But somebody has to obsess about things like this, even for spots that will be relegated to YouTube and Clio Awards clip reels. Thought I'd start the ball rolling.