CRACK ABOUT KYLIE MINOGUE'S BREAST CANCER MIGHT BE ENOUGH FOR BOSSES TO KEEP HIM OFF IMUS AND GIVE THIS JOCK A SHOCK
As we noted last week, it's one thing to be a radio bad boy. It's another thing to simply be a schmuck. Sid Rosenberg is a schmuck.
The sports guy on the "Imus in the Morning" show made a crack last week about what Kylie Minogue would look like after breast-cancer surgery, as part of his attack-dog routine. In the process, he crossed the line from being merely outrageous to full-out disgusting, all the more galling as he makes most of his living being on a show whose host runs a camp for kids with cancer.
Since then, the bosses at WFAN have pulled Rosenberg from Imus, though he continues to co-host his regular midday sports talk show with Joe Benigno.
The Sidiot -- as the New York Daily News' Bob Raissman is fond of calling him -- is trying to make nice, by being contrite on the air, donating a week's salary to the Susan G. Komen Breast Cancer Foundation and doing everything but wearing sackcloth in public to show he's just a recovering drug addict and alcoholic who makes a living saying dumb things and deserves a fourth and fifth chance at redemption.
No word, though, on whether that'll be enough to get him back in morning drive, even though WFAN may not want to tinker with talent -- and we use that term advisedly -- who helped it bill $52.5 million, the fourth-highest in the New York market.
But even if Rosenberg does get back with the I-man it'll be only a matter of time before we start gagging on his gags once again. This could be the right time to get rid of Sid.