Monday, August 08, 2005

The Third Dimension of Magazine Ads

Or Trying to Find the Line Between Being Edgy and Just Plain Obnoxious
You'll often find me sifting through a Vanity Fair or GQ feeling smug that I've already made it to page 110 and I've barely read anything. Too many ads, telling me too little. I want an express ride to the next Christopher Hitchens or Alan Richman piece.
Of course, I'm not alone. Which means advertisers aren't going to leave me alone, according to this WS Journal piece that heralds (warns? threatens?) ads that will literally be getting in our faces.
If you're used to passive magazine ads, welcome to the new reality. Or call it the New Desperation sweeping Madison Avenue. And it's coming to a mailbox near you, assuming your magazine will still be able to fit in the mailbox.,,SB112346384833807207,00.html?mod=todays%5Ffree%5Ffeature

No comments: