Tuesday, August 30, 2005

Walk All Over Jeff Probst

"Survivor" Host Floored By Latest CBS Promotion
Throughout the north corridors of New York's Grand Central Terminal are large ads for the CBS fall lineup, with various airbrushed cast members for new shows smiling away (pre-Nielsens you'd smile too) as well as posters for some of the sitcom warhorses who would have been put out to pasture had not reality shows sapped network programmers of any creative thinking ("Yes, Dear" I'm talking about "King of Queens").
Anywhoo, all of the ads were along the walls, except for the one for "Survivor," which is on the floor at a busy spot in the terminal. That means thousands of people daily are stepping on Jeff Probst's face without giving it much notice.
You'd think Probst would get more props given "Survivor" is a major reason CBS is at the top of the ratings roost. But no.
In the end, though, expect Probst, Mark Burnett and the next fat naked guy who wins an immunity challenge will still be smiling at the end of sweeps, just like they have ever since the gang on the first show in Borneo was caught grilling rats.
You could say they'll walk all over their competition.

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