Tuesday, October 03, 2006

Blogs Aren't Where We Go For Breaking News

Was this ever in doubt? A Lexis-Nexis survey found that when there's breaking news, blogs are the last place people turn.
Only 6 percent go to blogs or other so-called "emerging media" when the ca-ca hits the fan.
Well, yeah. Bloggers are not exactly known for their newsgathering, rather they gather their own thoughts after others have gathered the news.
Did somebody really need to find this out?
But good news for the 25 quadrillion blogs out there. The topic of greatest interest is popular entertainment, for which blogs, user groups and chat rooms are the most frequented sources after lifestyle media.
So someone get Nick Denton off the ledge now.

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