More Evidence That Philadelphia's Would-Be Media Savior Is Desperately Searching For A Clue
The end of this Wall Street Journal interview with Philadelphia Newspapers major domo Brian Tierney is revealing:
WSJ: You are in the midst of negotiating with some of your unions , and there is concern at the Inquirer about editorial layoffs. Do you think advertisers care about staffing levels and depth of coverage? If you cut back on resources, do you think advertisers will complain or grow more wary?
Mr. Tierney: I haven't met an advertiser out there who thinks ... that the secret to being better is to necessarily have a lot more people doing it.
Further evidence, as if we needed more, that advertisers have any clue about the media they participate in. And, so it seems, newspaper publishers.
True, you could conceivably do more with less, but the Inquirer and Philadelphia Daily News have done with a lot less, and it shows. The newsroom continues to shrink along with circulation. Does anybody think about cause and effect? Not Tierney, who tells the Journal he's content to let his papers focus on neighborhood news and high-school lacrosse scores than the big-picture enterprise pieces that won the Inky a rafter full of Pulitzers.
The man who was supposed to be Philadelphia's newspaper savior is instead solely focused on saving money. But there are enough tombstones in the newspaper graveyard to show that being pennywise is always pound-foolish.
The question remains as to whether Tierney will realize that before it's too late.