Wednesday, September 12, 2007

Boston Globe Circulation Staff's New Round of Desperation

It Doesn't Matter Where You Live, Just Buy The Damn Paper

About two years ago, my wife took a call from a telemarketer hawking the Sunday Boston Globe for just 88 cents a week for 16 weeks, if you pay be credit card.
Fine and dandy (that's half what I'd pay for a new subscription in Boston), except for the fact that we live 20 miles from Yankee Stadium and 200 miles from the Globe's HQ on Morrissey Blvd., not exactly the demographic New England advertisers are thirsting for.
We politely declined.
But give the Globies credit for persistence. This week they mailed to both my wife and me the same offer, which includes the additional come-on of $2 a week for 7-day delivery.
Yes, the Globe has seen its circulation dip precipitously over the years. And I guess it's easy enough to glom onto the distribution network of its sister paper, The New York Times, which may even be printing Globes for those exiled to the Big Apple from Beacon Hill.
But still.

No comments: