Monday, October 15, 2007

Fox Business Channel Looks Longingly At Its Future Cousin

Promotes Wall Street Journal on Bag, Even When Its Reporters are Gagged

The bag that held my copy of The New York Times this morning was sponsored by the brand-spanking-new Fox Business Channel, though it was actually touting Wall Street Journal radio reports heard twice an hour on WCBS-AM.
So, while to the uninitiated, it would appear strange that a nascent TV channel would promote reports on a radio station owned by a rival network, it kinda makes sense given Fox and the Journal will soon be corporate cousins once Rupert Murdoch closes on his $5 billion purchase of Dow Jones.
Then again, synergy will have to wait. Dow Jones has an exclusive arrangement for its reporters to be on CNBC -- the dark star of TV business news -- until 2012.
The denizens of Fox Business can read and ruminate about what's in the Journal until then, just like the rest of us.

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