Monday, October 29, 2007

There Is Such A Thing As a Free Lunch (Or Dinner) If You Blog About Food

It's no secret that bloggers are more prone to flattery, flackery and freebies than those toiling in the MSM.
After all, few of us get rich from blogs. Hell, few of us get anything, carpal tunnel and tsouris excepted.
But there are enough blogs being taken seriously that some businesses will do just about anything to get a favorable plug. And they aren't shy about getting said plug.
On exhibit is a New York restaurant chainlet called Smorgas Chef, which was decently reviewed in Zagat, but could clearly use a few more fannies in their seats, given they are prone to offering 1,000-point reservations on (never a good sign of prosperity).
Smorgas Chef wants publicity, and it's willing to pony up some free herring and gravlax for the privilege. On its Web site, it openly courts food bloggers and reviewers to "write anonymously, objectively and without 'special treatment' that could influence their experience."
You know, special treatment like the promise of a free meal, which comes after the blogger sends in a copy of their review and a receipt from their meal. That gets them a free second meal for up to what was spent on the first visit.
Bloggers can write about whatever they want, the restaurant implores, but "you should cover the usual subjects, like food, presentation, ambiance, tempo, and of course service."
Thanks for that prescient tip, my skoal brothers.
At the bottom of the page, it says "reservations are recommended."
If you do follow that recommendation, make them on Open Table and get those 1,000 points.

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