Monday, November 05, 2007

Is Ann Curry Too Cold in Antarctica To Do Another Story?

Maybe NBC's Taking This Green Thing a Little Too Far, Recycling Dispatches From Bottom of the World

Kudos and all to NBC for its Ends of the Earth coverage, where Matt Lauer is reporting from the North Pole, while Al Roker is stationed at the Equator in Ecuador and Ann Curry drew the short straw and grabbed some serious frequent-flier miles to get to Antarctica.
The logistical hurdles for such an undertaking are daunting, even with today's technology, so the fact that the "Today" crew is pulling this off with apolomb is admirable from a journalistic standpoint and we'll look especially good when ratings are tabulated at the end of sweeps.
We'll assume that Curry is doing more than communing with penguins and checking out the PX at McMurdo. After all, this morning she had two packages on "Today." Still, you'd have thought she and her producers would have been able to come up with another story or at least repackage one of them for "Nightly News."
Instead, Brian Williams & Co. had Curry on live for the intro of a piece about how women rule the roost at the bottom of the world, and the toll that can take. It was a good slice of life, but if you were a loyal NBC News fan, there was no need to see that story twice in 10 hours.

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