Too Titillating or Not Enough Tits?
Singapore will never be confused for a den of iniquity. That should have been enough for the local edition of Maxim to survive. Lads on the make or who wish they were had a veritable media oasis where they could feast.
But maybe the nation-state's puritanical ways still loom large enough to scare enough guys from picking up the title, even if they could squirrel it away from their girlfriends or moms.
SPH magazines said falling circulation and "borderline profitability" prompted it to shutter the Singapore Maxim.
Of course, Maxim has suffered from lad-mag fatigue all over the globe. It could just be that it took Singapore a little longer to fall in line.
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