Mandeep and Sharvarish Seem Like South Indian Versions of Stepin Fetchit
Maybe it's just me, but the more I watch a series of spots for SNY-TV, the more I wonder if I'm watching stereotypes gone amok.
They feature two South Asians named Mandeep and Sharvarish, presumably Indians, who own a New York sports memorabilia shop. Some of the ads are nominally funny. Others are merely bewildering.
But what's troubling are the centerpieces of the ads are little more than caricactures that fulfill the worst prejudices of anyone whose only contact with Indians is from the back of a cab or watching "Slumdog Millionaire on DVD.
Judge for yourself:
Of course, you could argue, maybe I should lighten up. But if SNY tried pulling off these ads with a couple of blacks who sounded like they just came off the plantation, or Hasidic Jews one step removed from the shtetl, you might feel differently. And so would SNY.