Tuesday, July 07, 2009

Federer's Epic Win Also a Victory for The New York Times

Nothing Like Some Color Full-Page Ads to Soothe A Publisher's Soul

The five-set thriller at Wimbledon was entertainment on a grand scale, enough to make you not get too hot and bothered about missing out on some high-quality outside time on one of the primo weather days of the year.
Almost as happy as Federer was the ad department at The New York Times, which played host in yesterday's sports section to a full-page color ad featuring Federer from Gillette. And on the back page was a full-pager from Lacoste, which congratulated runner-up Andy Roddick, dour but stoic after his five-set defeat. You can bet your alligator there was another version of the ad ready to run had a few shots gone the other way.
Not to be outdone, Federer was on the back page of today's Business Day section, which contained the sports pages. This time it was Rolex shelling out the bucks so we could get a close look at Federer planting a big wet one on the Wimbledon trophy.
And, yes, there's a big shiny Rolex on his left wrist.

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