Wednesday, July 29, 2009

Mets Once Again Rewrite the PR Playbook

GM Omar Minaya Gets Pimp-Slapped By Boss for Lying about Daily News reporter Adam Rubin

First, the New York Mets opened eyes (see below post) by sending an email to fans from General Manager Omar Minaya about why he fired VP of Player Development Tony Bernazard (basically he was an insufferable blowhard who became a walking migraine).
But what the email didn't have was what Minaya really wanted to say, namely that the articles in the Daily News that highlighted Bernazard's bloopers was part of an elaborate play by beat writer Adam Rubin to get a job in player development with the team.
Only problem: it wasn't true, and Minaya knew that. Rubin's worst offense was asking Minaya generally how one got a job in player development (a fair question, given the perilous state of the newspaper industry). But lobbying? C'mon.
After Minaya issued a non-apology, it was finally time for semi-reclusive team COO Jeff Wilpon to finally pipe up. And he isn't happy.
Wilpon said: "After some reflection, I thought it was important to come out and talk to everybody. We're very sorry about what happened (Monday). It was the wrong forum. The wrong time. The wrong situation for Omar to express himself in that way."
But he really didn't have a choice. The press corps has been pissed off big-time over this episode. And given that the Mets are a team that have excelled at underachieving, it's easy to pile on, and even easier to ignore that the Mets have gone on a rare four-game winning streak.
Despite his emergence from the woodshed, Wilpon said Minaya still has a job. But what he didn't say is for how much longer.

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