Thursday, July 16, 2009

What Happens When You Outsource Your Writing to Bangalore

Providing Basic Facts a Casualty of Cost-Cutting at Reuters

The short Reuters item about the sale by Cox of three newspapers had a few cracks showing in its inverted pyramid.
It said the company would sell the Waco Tribune-Herald, along with the Daily Sentinel and the Nickel.
Do you want to know where the latter two newspapers are located? So do I, but the story never tells us, which is what happens when Reuters outsources some of its business writing to India, but then doesn't spend some of the money it's saved on fact-checking.
A click on Romenesko revealed the Daily Sentinel is the daily newspaper in Grand Junction, Colo.; the Nickel is a shopper in that city.
But why was that so difficult to add to the Reuters story? The A.P. had no such problem.
I thought maybe Cox had left it off the press release, and they were too busy or lazy in Bangalore to look it up. However, Grand Junction is mentioned in the lead, so no excuse.
You get what you pay for, and that's not much.

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