Tuesday, September 29, 2009

Nick Jr. Throws Parents for A Scare

Noggin Gone, But No Big Whoop, as It Turns Out

We were thrown for a loop last night as we fired up the wide-screen for the 4-year-old denizen of the condo so he could get cranking on his TV day before the parents pull free from the pillows.

So, imagine the horror when Noggin had disappeared, to be replaced by Nick Jr.

The shows looked the same, but the name had changed. For me, that was cause for concern. The Nick Jr. brand had been used for the block of shows for pre-schoolers on during the day on Nickelodeon. The problem: the shows are lousy with commercials. Noggin is spot-free.

But we can all rest easy. As stated on a well-buried FAQs page:

Nickelodeon has been the trusted brand behind NOGGIN since its inception. The channel's former brand name was actually Nick Jr.'s NOGGIN. We're making this name change to strengthen the existing connection between Nickelodeon, our educational mission, and our preschool offerings on-air and online.

OK, then. And, yes, no commercials. I can rest easy. And my son can watch Blue's Clues without being bombarded by toy commercials. A win-win.

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