Bad Grammar Shouldn't Overshadow Good Product
In a few days, I should have my brand spanking new copy of Windows 7, the OS that's giving Microsoft some long-lost love in the media.
I'm excited, not just because I'm swallowing the hype hook, line and sinker, but because it means good riddance to Vista, which has been the bane of my laptop's existence.
So, it's only proper that Microsoft has given Windows 7 a nice and proper, even peppy ad campaign on multiple platforms, with people claiming credit for claiming all the gee-whiz stuff in Windows 7 was their idea -- like this spot.
The spots work, just like Windows 7.
So it was more than a bit jarring to walk past in Grand Central Terminal a Windows 7 billboard that says "I told them it should require less steps. Now it requires less steps."
Did they listen to you when you were speaking? And nobody corrected you and told you it was "fewer steps?"
This is not quite on the level of "Winston tastes good, like a cigarette should." English teachers cringed whenever they heard "like," rather than "as."
But Microsoft is a company that is nothing if not fastidious. Having worked with its PR agency in a previous life, I know words matter to the company.
So should a good editor.
They could use one in a hurry.