Tuesday, April 12, 2011

A Flip Flop

Cisco Flips the Bird to Flip Users as Smartphones Continue World Takeover

First, the Flip camcorder essentially rendered our older camcorders as space hogs in our closets. They were handy, dandy and, yes, even fun. And they took damn good videos, to boot without all those pesky tapes to keep track of, and all for a relativ pittance, digitally speaking.

Soon, the Flip will be gonzo too, after Cisco announced today it'll pull the plug on the product. Start searching eBay now for closeouts.

By flipping the bird to Flip users, Cisco is doing some big-time, white-flag-waving. It shelled out $590 million to buy the Flip business just two years ago. But that was before Android phones joined iPhones in their quest to be anything and everything to their owners. Including video cameras. Not even $129 for a 4GB HD Flip was enough to sway the fickle masses. Sigh.

No dispute, my Droid Incredible captures eminently decent video. But I still find it a tad difficult to maneuver the zoom. With my Flip HD, I'm able to follow motion a whole lot easier, and I think the sound is superior as well. Plus, shooting video is a massive battery suck for phones that are already challenged to stay charged most of the day.

Obviously, I'm in the minority as Cisco has concluded it's pointless to even try and sell the business, though it'll continue to support online video sharing. Not exactly what I call a consolation prize. Still I expect to keep the Flip in active rotation. It'll be a while before it's residing in a draw next to my Discman and iPod Mini.

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