Wednesday, May 18, 2011

This Story Stinks, But That's A Good Thing

Wall Street Journal A-Hed On Sewer Tourism Reeks of Cleverness

Rupert Murdoch was professed not to be a big fan of the A-hed, those indelible features on page one that are part of what makes the Wall Street Journal a must-read.
While the long feature that used to run down the left column disappeared, the main A-hed, whose prominence has been somewhat diminished below the fold, has soldiered on. We're all the better for it, as it allows editors and writers to showcase their finest wares.
A prime example comes today from this item about the growing interest in sewer tourism in Europe. Seems that if it smells, it still sells.
The headlines are brilliant:

It's Flush Times for the Darkest Stop on the Grand Tour—Europe's Sewers

If It's Tuesday, It Must Be Vienna or Paris; Love Among the Effluent in Brighton
Great stuff. But it'd be a shame not to read the story by Daniel Michaels, which is, um, flush with clever writing about a stinky subject. Think it's easy to be effusive about effluent? Try it sometime. Or, at least thank Michaels so you don't have to.

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