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It's Harder to Sell the Drama of the Wildfire Online
Most of the top half of the front page of today's New York Times national section is covered by a stirring photo of the Arizona wildfire shot by Joshua Lott of Reuters. It's a winner, pure and simple.
You can see a smaller version of it here.
And that's the point. It looks good on the monitor. But it looks a helluva lot better at the top of a broadsheet.
Before you start dancing on a newspaper's grave, open up today's Times to page A-12. While the paper's been making this abundantly clear for a while, it's always good to be reminded that The Gray Lady knows a thing or two about color.
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