Friday, August 12, 2011

A Hail Mary Pass for Football On The Radio

Jets Broadcasts Jet Westward

SportsNewser has an item about how regular-season New York Jets games will also be heard on 710 ESPN--in Los Angeles.
In some respects, the decision is a no-brainer, rather than a display of a lack of brains. The Jets' QB is Mark Sanchez, the former USC golden boy who decamped for the NFL draft and is now among the richest denizens of the Meadowlands.
Still, this is L.A. Are there really enough fans out there?
”There is tremendous passion for the NFL here in LA, and this partnership with an elite franchise will further energize the Southland’s sizable population of football fans, who continue to express excitement about the potential return of an NFL team to the region,” chirps station GM Scott McCarthy.
Yeah, maybe.
After all, this was a town that couldn't hold on to either the Rams or the Raiders. What's changed? And if listeners were truly interested in what the Jets were up to, aren't they the ones more inclined to pony up for the DirecTV NFL package? Even if they didn't, at least six games will be on national TV, and several more, including those against the Raiders and Chargers, will likely wind up on L.A. stations.
So, where does that leave 710 ESPN. Essentially in a no-lose situation. Listenership would likely be light anyway on a football Sunday. Bulking up on game coverage means not having to pay a host or run irrelevant syndicated shows. And the Jets are already on ESPN in New York.
Sure, this is an out-of-market stretch you rarely see. But the revenue from a few extra local spots will cover up those stretch marks in a hurry.
And if you have guys in Tarzana and Redondo Beach screaming J-E-T-S, so much the better.

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