What Happens When a Paper Goes to Bed in London and Nobody in New York Can Wake it Up
I don't know when the edition of the Financial Times that shows up at my door six mornings a week goes to bed.
Actually, now I have a pretty good idea. It's way before the first bulletin about the death of Steve Jobs first started clearing the wires around 7:30 p.m. ET.
Not to worry, dear chaps, I understand the FT is a British enterprise even if it is printed in 23 cities across the globe. It appears the basic guts of the paper remain the same, at least in print whenever they wrap up for the day in London.
Ordinarily, that would not be a problem, except when it is, like when breaking news hits relatively late in the U.S.
To be sure, the FT has a sizable editorial operation on this side of the pond and an outsize influence and presence in relation to its circulation. But there apparently is no way for anyone here to remake a front page before the U.S. press run.
Yes, the FT is playing catch-up online as we write. However, major events like the Jobs death point toward the need for a more-nimble print product as well. When you charge $2.50 at the newsstand, readers are entitled to more than what you were able to get into the paper before the editors in London called it a night.