Sunday, October 07, 2012

A Presumptuous Name for WSJ Real Estate Section

Or Maybe I'm Just the Wrong Demographic

The Wall Street Journal debuted its semi-vaunted real estate section on Friday. So you won't miss it, the paper went for broke and named it Mansion, ostensibly in tribute to the Journal's ultra-monied readers. Or, at least, a critical mass of the readers the paper wants to have.

No doubt, the section was created with advertisers in mind--and ads do take up the majority of the section's 16 pages. Many of them do tout pricey residences of one sort or another, including the aforementioned mansions. Looking for items on mortgage trends or the trials and tribulations of finding the right space, like The New York Times does weekly with The Hunt column in its real estate section (because we really do need to know how those coeds snared that bargain sixth-floor walkup in Alphabet City). Look elsewhere. The Journal assumes its readers don't need to bother themselves with such twaddle. Hell, they pay cash. Mortgages are for pussies.

Still, even for the Journal, Mansions sounds more than a tad presumptuous. Then again, Split-Level Colonial or One-Bedroom Co-Op doesn't quite have the same cache.

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