Tuesday, May 21, 2013

Same-Sex Donations Come to the Web

amfAR Makes Sure All Couples Can Reveal Their Charitable Side

Like other charities, amfAR, the AIDS research group, lists titles in a dropdown menu on the form for people making an online donation. But theirs has a twist: For the first time I saw the options "Mr. and Mr." and "Ms. and Ms."

I guess it shouldn't come as too much of a surprise, given that 11 states allow same-sex marriage, with a 12th, Minnesota, joining the roster in August. And given that amfAR's work obviously resonates with the gay population, such an option would appear to be a no-brainer.

Not so fast. I checked some other gay nonprofits to see where they're at. Lambda Legal doesn't have a dropdown menu, but it does have  a space to fill in a partner's name. At Gay Men's Health Crisis, no "Mr. and Mr.," but you can identify with such titles as "Admiral," "Cantor," "Madam," or "Bishop" (good luck with those), while the Human Rights Campaign just wants first and last names. Maybe that's just HRC's way of trying to guilt spouses into donating too.

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