Monday, June 23, 2014

Dukes of Hazzard Resurrected by AutoTrader

Good Ol', Or Is It Now Just Plain Old Boys, Are Back

I must confess whatever charms of The Dukes of Hazzard that kept it on CBS from 1979-85 were lost on this city slicker. My viewing was confined to snippets while surfing to another show. I'll assume a swell time was had by all.
Nonetheless, I'll extend a few kudos to the marketers and ad honchos linked up with  at AutoTrader,  who convinced John Schneider and Tom Wopat to reprise, by and large, their role for some spots. The two-minute version is below.
According to Adweek, AutoTrader went all in getting two-time Oscar cinematographer Janusz Kaminski (Schindler's List, Saving Private Ryan) to direct. Wopat and Schneider, 62 and 64, respectively, seem no worse for the wear and were reportedly very game for the spot, which took six days to shoot.
As a bonus, the ad has Shooter Jennings singing the DOH theme song, originally done by his late dad Waylon.
And given the director's pedigree and the two-minute (at least this version) spot, look for it to appear at a multiplex near you. Which may be more of a sure thing than getting the best deal at AutoTrader.

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