Saturday, June 04, 2016

Why Print Still Matters, Part II

An Inspired Idea, Above 800 Feet

If you don't normally plunk down five bucks for the Sunday New York Times, tomorrow may be a good excuse for an exception.

The magazine, for its New York issue, is centered on life above 800 feet. It's a different idea, to be sure, with some mind-blowing photography highlighted by the double-fold cover of a guy climbing the spire of the World Trade Center (much better him than me).

But what's especially mind-blowing is that the whole issue is presented sideways, calendar style, as if to bring home the perspective of life literally at the top. In other words, not something you can experience on your iPad. Thank goodness there are still creative types who have not run out of ideas in newsroom. Ditto for them having bosses who let them roam free.

To be sure, the Times hasn't forgotten about its digital diehards, who now make up the bulk of the readership if not the revenue. There is a VR component to the web version. And, being a non-millennial, while I've been a reluctant adopter of the medium, if ever there was an opportunity to showcase it as more than a gimmick bound to be the 21st-century version of the 8-track tape, this story is it.

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