It May Not Be Easy Being Green, But You At Least Have to Try
I was only too happy to take advantage last week of an offer to buy $50 worth of iTunes gift cards from Best Buy for around 42 bucks, with free shipping to boot.
Despite the recent tsunami of bad PR that BB suffered because it didn't fulfill some holiday gift orders, I hit the send button and my cards showed up today, just five days after I placed my order.
So thanks, all you blue-shirted minions toiling away in a Findlay, Ohio, warehouse to dispatch my booty. But no thanks for sending two gift cards in a 5 x 9 inch box, complete with bubble wrapping and seven copies of an ad urging me to buy a new smartphone and in return receive, wait for it, a Best Buy gift card!
And all of this packaging meant paying more to UPS to get the gift cards to me. Of course, that's not my concern. I just want cut-rate music. But now I have to dutifully break down a box and ensure it and the excessive collateral that came inside make it to the recycling bin.
I'm down with that. Still, I wonder how many people really are. I can imagine that a fair bit of this crap gets thrown away with the regular trash and finds a permanent home in an overcrowded landfill.
It doesn't have to be that way. It can't be too hard for Best Buy to also use best practices to be a steward of the environment. It might even prompt more people to shop in the stores, even those you royally pisssed off when their flatscreen didn't make it to the door last week.